KEEP SERVICE HUMAN

85% of customers prefer speaking to a real person when contacting local service businesses. The OnePoll survey shows that only 9% prefer AI, and human preference is strongest where trust matters most: healthcare (89%), law (87%), local services (85%), and real estate (82%).

Very. This was conducted by OnePoll, a professional research firm, in October 2025 with 6,000 adults. They answered 33 questions about AI and human customer service. All percentages are based on total respondents and rounded to the nearest whole percentage.

ServiceForge. We're a human-powered answering and scheduling service built for contractors and home service pros. We commissioned this research because we wanted to know how real customers felt about AI in customer service.

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Real people who answer your calls 24/7, understand your trade, and book jobs while you work. Services like ServiceForge put trained humans on your line, people who know the difference between a service call and an emergency, who can answer basic questions, and who sound like they care. Because they do.