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KEEP SERVICE HUMAN

What real people think about AI, customer service, and human connection in the trades.

FREE REPORT FOR HOME SERVICE BUSINESSES

Findings from an independent survey of 6,000 people, conducted by OnePoll.

By submitting this form, you agree to our privacy policy. We may email, text or call you to follow up. You can opt-out at any time.

THE FACTS

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87%

want to speak to a real person when calling a local service.

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73%

stay loyal to businesses powered by people.

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62%

don't trust Al when they need a tradesperson in an emergency.

home service professional working in the site

4 out of 5

choose the business where a human answers the phone.


Great service is getting up before dawn. It's working with your hands. And fixing what's broken.

We believe in keeping service human, because we believe in the art of great service.

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85%

say Al shouldn't pose as people. 81% think it's an ethical concern if they do.


ABOUT THIS REPORT

This survey was conducted by OnePoll in May 2026 with 6,000 adults about AI in customer service. Respondents answered 33 questions about their preferences.


FAQ

Do home service customers prefer AI or human customer service?

87% of customers prefer speaking to a real person when contacting local service businesses.

How reliable is this AI customer service survey?

Very. This was conducted by OnePoll, a professional research firm, in May 2026 with 6,000 adults. All percentages are based on total respondents and rounded to the nearest whole percentage.

Who commissioned this AI in customer service study?

ServiceForge. We're a human-powered answering and scheduling service built for contractors and home service pros. We commissioned this research because we wanted to know how real customers felt about AI in customer service.

Where can I download the full AI customer service survey results?

You're in the right place. Fill out the form at the top or bottom of this page to download the free report.

What's the alternative to AI answering services for small businesses?

Real people who answer your calls 24/7, understand your trade, and book jobs while you work. Services like ServiceForge put trained humans on your line, people who know the difference between a service call and an emergency, who can answer basic questions, and who sound like they care. Because they do.

KEEP SERVICE HUMAN

Findings from an independent survey of 6,000 people, conducted by OnePoll.

By submitting this form, you agree to our privacy policy. We may email, text or call you to follow up. You can opt-out at any time.