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KEEP SERVICE HUMAN

What real people think about AI, customer service, and human connection in the trades.

THE FACTS

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87%

want to speak to a real person when calling a local service.

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73%

stay loyal to businesses powered by people.

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62%

don't trust Al when they need a tradesperson in an emergency.

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4 out of 5

choose the business where a human answers the phone.


Great service is getting up before dawn. It's working with your hands. And fixing what's broken.

We believe in keeping service human, because we believe in the art of great service.

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85%

say Al shouldn't pose as people. 81% think it's an ethical concern if they do.


ABOUT THIS REPORT

This survey was conducted by OnePoll in May 2026 with 6,000 adults about AI in customer service. Respondents answered 33 questions about their preferences.


FAQ