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Google Analytics Integration

Know how customers find you and what makes them book.

Updated over 3 weeks ago

Connect Google Analytics to your ServiceForge Booking Page and get real data on how visitors behave before they become booked jobs. See where they're coming from, how long they browse, which services get clicked, and what percentage of visits turn into actual jobs.
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Once connected, you'll have visibility on how long people spend on your Booking Page, which services they click, where they came from like Facebook, Google, your website, and what percentage of visits convert into bookings. Use that data to sharpen your marketing and remove any friction in the booking process.
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Create your Google Analytics Property

  1. Log into your Google account and go to analytics.google.com.

  2. Click Start measuring and fill in the form, give your property a name, set your time zone and currency.

  3. Click Create and accept the Google Analytics Terms of Service.

  4. Your Analytics dashboard is ready.

Note: If you embed your Booking Page as a widget on your website, Google Analytics won't track events from it, the iframe is treated as a third-party element.

Get your Measurement ID

  1. In Google Analytics, click the Admin tab in the left-hand panel.

  2. Under Data Streams, select Web.

  3. Add your Booking Page URL to the Website URL field. Give the stream a name β€” something like "Booking Page traffic" and click Create Stream.

  4. In the Web stream details window, find your Measurement ID it starts with "G-". Click the copy button next to it.

Connect to ServiceForge

  1. In ServiceForge, go to Integrations > Google Analytics.

  2. Click the Instructions tab.

  3. Paste your Measurement ID into the Your measurement ID field.

  4. Click Save.

You'll see a confirmation that the ID was saved. Close the card and head to Realtime > Events in Google Analytics to confirm data is coming through. Only activity after the integration was enabled will show. It can take up to 24 hours to start appearing.

Disconnect Google Analytics

Go to Integrations > Google Analytics, remove your Measurement ID from the field, and click Save. Tracking stops immediately.

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